Swatch goes big and bold with streetwise watch collection

  • Style
  • Thursday, 30 May 2019

Swatch Big Bold

Swatch recently launched its new Big Bold timepiece collection. Comprising fresh and cool models, it is said to be inspired by big ideas and designed for even bigger personalities.

The Swiss watchmaker’s new product line calls out for those who are not afraid to put themselves upfront and who are proud to be different. With a kick from urban streetwear, each Big Bold watch is a statement piece.

The Big Bold is a young, cool and fresh watch.

“Big Bold is an attitude, a mindset, a way of ‘being’ in the world. It is a kind of swagger that is irreverent, confident, and entirely unexpected,” reads a statement by the brand.

The watches are perfect for those who love being noticed. From BBBlack to BBBeauty, all six new models have a massive 47mm watch head covered with a slightly curved glass. You even have Superluminova arrow shaped hands pointing your next move to the right direction.

Contrasting 3D prints on the dial as well as the strap in the main colour highlight the big personalities of the watches, while the subtly toned backgrounds flatter the bold contemporary design.


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