Tradition is Jaeger-LeCoultre's best kept secret in horology

Despite the availability of computer aided design softwares, some watch designers prefer to turn to pen and paper to design watches.

Despite the availability of computer-aided design (CAD) softwares, some watch designers still turn to the humble pencil graphite and paper to sketch timepieces. Though it may sound old-school,Â

product design director of Jaeger-LeCoultre, Lionel Favre, thinks it is fun to design watches the traditional way. Plus, it allows him to tap into his artistic creativity.