Keanu Reeves, the new face of Saint Laurent menswear

The actor stars in the Saint Laurent Autumn/Winter 2019 men's campaign, shot by David Sims.

Saint Laurent caused a sensation when it revealed the face of its Autumn/Winter 2019 collection – none other than Hollywood actor Keanu Reeves. The Matrix and John Wick star posed for black-and-white pictures wearing two different Anthony Vaccarello for Saint Laurent looks.

For the last few seasons Saint Laurent has surrounded itself with famous faces to immortalise its men's and women's collections. After choosing Travis Scott for the Spring/Summer 2019 season, it's Reeves' turn to lend his features to the French fashion house's Autumn/Winter 2019 menswear collection.