How the beauty industry marked International Earth Day

  • Style
  • Thursday, 25 Apr 2019

Kiehl’s is proud to introduce the new Kiehl’s Made Better x John Legend Limited Edition Rare Earth Deep Pore Cleansing Mask, which will benefit The Earth Day Network in the United States.

Monday (April 22) marked International Earth Day, and among the brands clamouring to assert their green credentials are multiple major beauty players. We look at some of the wellness companies doing their bit for the planet. – AFP Relaxnews

The Body Shop

Beauty giant The Body Shop is focusing on a series of "bio-bridge missions" in India, Ecuador, Rwanda and Vietnam this year, working with local NGOs to restore wildlife corridors and protect habitats. According to the brand, this will "enable endangered species to meet, mate and thrive!" Purchases made throughout the months of April, May and June will see a portion of profits dedicated to the cause.


Kiehl's Since 1851 has snapped up the singer John Legend for its Earth Day project – a limited-edition version of its signature "Rare Earth" mask. The re-titled "Kiehl's Made Better x John Legend Limited Edition Rare Earth Deep Pore Cleansing Mask" contains fairly traded Amazonian White Clay and comes in new, lower-plastic packaging designed by and signed by the Grammy Award winner. The total net profits from the mask's sales in the US will be donated to the Earth Day Network's (EDN) Earth Day 2019 Clean Up, up to a maximum of US$25,000 (RM103,000), to help fund cleanups of green spaces, urban landscapes and waterways across the US.


Garnier is encouraging people to recycle their beauty empties this Earth Day by offering shoppers in the US a free recycling bin with their favourite beauty purchases through April 30. The brand, which has an ongoing partnership with the with waste management company TerraCycle, claims to have diverted "more than 11.9 million empties from landfills" so far.

Burt's Bees

Burt's Bees is inspiring beauty buffs to make small changes in their own daily lives to help respect the planet. The label is offering fans free "Earth Day Pledge" templates to help fans stay on the right track and will be sharing pledges via its social media channels all day. The label is also continuing to champion its "Bring Back The Bees" campaign, which raises awareness and funds for boosting bee populations around the world.

Youth To The People

Cult beauty brand Youth to the People has launched a limited-edition Earth Day Cleanser that aims to reduce packaging waste by offering shoppers a larger version of its signature "Kale + Green Tea Spinach Vitamins Cleanser". A total of US$1 (RM4.13) from every purchase will be donated to environmental organisations.

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