Russian model Irina Shayk is Jean Paul Gaultier's scandalous new muse

The campaign video, which stars Jean Paul Gaultier himself, sees Irina Shayk playing a dauntless muse, turning heads as she goes.

Russian model Irina Shayk is the new face of Jean Paul Gaultier's "Scandal" fragrance, embodying a woman who is free, powerful and super sexy. A first video – just a few seconds long – shows her playing a dauntless muse, turning heads as she goes.

For a few hours, Irina Shayk has been teasing videos and photos on her Instagram page, mentioning the name of Jean Paul Gaultier and the words "Be Scandal." The posts leave little room for doubt that the model has been enrolled as an ambassador to front the French fashion designer's audacious scent.