Chris Hemsworth gets back to basics with new Hugo Boss scent

  • Style
  • Sunday, 14 Apr 2019

The ambassador for Hugo Boss' range of fragrance since 2017, actor Chris Hemsworth will be the face of the modern man's newest olfactory signature.

Named Boss Bottled Infinite, it is said to be the brand's most authentic yet. The new fragrance will be available in authorised Hugo Boss fragrance retailers.

Australian actor Chris Hemsworth embodies the many facets of contemporary men, in a campaign the Hugo Boss brand has christened the "Man of Today".

A model of dynamism, success, integrity, and well-roundedness, the 21st-century man is now on a quest for authenticity with Boss Bottled Infinite, the house's newest fragrance.

Filmed by Karim-Huu Do and photographed by Matthew Brookes, Chris Hemsworth is leaving the city to get back to nature – and to basics.

The Hollywood star is seen walking barefoot by the seashore, evoking a need for escape, freedom, and reconnection with nature.

Working in Hollywood and living in Australia, Chris Hemsworth has experience juggling a career and personal life.

Talking about the latest campaign, he says: "The focus is on getting away from the chaos of urban life and reconnecting with nature, which is a constant goal in my life."

Created by perfumer Annick Menardo, the new fragrance opens on mandarin and apple notes, with top notes of cinnamon and sage, trailing off with patchouli, rosemary, lavender, and sandalwood. – AFP Relaxnews

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