Rolex highlights Oscar-winning film directors in latest campaign

  • Style
  • Sunday, 07 Apr 2019

From left to right: James Cameron, Kathryn Bigelow, Alejandro G. Inarritu and Martin Scorsese.

Rolex and the cinema world have always been linked. For decades, the brand’s watches have appeared in numerous films as a form of a powerful cinematic statement.

Through its partnership with directors, Rolex aims to support the art of filmmaking and preserve the history of film. It also champions those who break boundaries and inspire in the cinematic world.

At this year’s Academy Awards, a film encompassing the Rolex spirit was revealed at the awards, featuring four internationally acclaimed directors who have reshaped the film industry.

From Kathryn Bigelow to James Cameron, Alejandro G. Inarritu and Martin Scorsese, they parallel the brand’s quest for perpetual excellence. These directors have collectively won 57 Academy Awards.

Scorsese offers his advice to young filmmakers who are “burning” to tell a story. He points out: “Don’t be afraid to try anything, no matter how crazy it might seem to others.”

“Use your gifts to reach beyond your wildest imagination. Make a difference in this world,” says Bigelow, who is the first and only woman to have taken home an Academy Award for Best Director.

Inarritu adds: “When you explore and share your human experience through images, you will share with the world the mystery of those things that can only be felt, and not said. Transcend your reason and follow your intuition.”

James Cameron exhorts young filmmakers to listen, saying: “A confident filmmaker is open to ideas, from those around you, and from those above. Know when lightning strikes and be quick to bottle it.”

Since 2017, Rolex has been the exclusive watch of the Academy of Motion Picture Arts and Sciences, organisers of the Academy Awards, and sponsor of the event itself.

Additionally this year, Rolex supported the Governors Awards, a presentation hosted by the Academy that honours lifetime achievement in the film industry.

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