Braun Buffel looks to the future for Spring/Summer 2019


  • Style
  • Thursday, 03 Jan 2019

Braun Buffel breaks away from conventional classics to explore futuristic designs.

Last year, Braun Buffel courted a change with the appointment of Fabio Panzeri as its creative director. The man, known for his daring approach to design, has since then modernised the heritage leather brand.

The new 2019 year is thus expected to be one where he really shines in his role. Panzeri’s Retro Future Vision collection for Spring/Summer 2019 is seen to be a turning point of sorts.

As explained by Panzeri, evolution is a large part of the Braun Buffel legacy. He is thus looking to write and shape the future of the brand by continuous and relentless innovation.

Retro Future Vision is not simply a name; it is the direction I want to impress upon this brand. The collection introduces new design aesthetic while retaining the utmost respect for the brand’s traditions and materials,” he stated.

Panzeri has worked with notable labels such as Prada, Dolce & Gabbana and Calvin Klein in the past, and is lauded for his attempts at bringing a sense of “the new and cool” to Braun Buffel.

Braun Buffel
Fabio Panzeri (left) with Seungri at the launch of the Retro Future Vision collection in Singapore.

The launch of his latest collection in Singapore saw celebrity guest Seungri (of South Korean boyband Big Bang) in attendance. Braun Buffel’s Marina Bay Sands flagship boutique was also transformed into a futuristic universe with metallic and geometric-influenced decor.

Welcoming A Change

As observed, the different accessories for the season break away from conventional classics. They explore futuristic designs, yet are able to transition effortlessly to fit a contemporary lifestyle.

For the contemporary man and woman, the brand explores sartorial versatility and urban sportiness. Multi-functional bags and small leather goods blend both style and function together.

This eccentric collection illustrates Panzeri’s vision of a metallic and geometric-influenced futuristic utopia and hallmarks the brand’s progression of colours, details, shapes and textures.

An eclectic mix of new materials beyond leather is incorporated to convey an absolutely edgy attitude – from the new “retroflex” fabric and neoprene, to printed snakeskin and nylon.

Fashion also meets sustainability this season with a conscious line depicting the brand’s young mascot, Bully, on his exciting journey of space exploration.

“We’ve fully utilised our leather and carefully selected new materials in respect of our planet, driven by a desire to avoid wastage and consequent pollution,” explained Panzeri.

“As Bully takes on a playful theme of space travel this season, we hope to promote sustainability and remind consumers of this sense of responsibility,” he added.

Braun Buffel
Sartorial versatility and urban sportiness come together in the latest designs.

Statement Designs

The ladies can look forward to a strong pop of colours paired with geometric patterns, exotic prints and metallic mash-ups. Maximalist pieces draw on art deco influences to remix contemporary elegance with audacious attitude.

Through an artistic and futuristic interpretation of the brand’s buffalo logo, the Doris-C line exudes confidence. In Dahlia, soft, supple bags are accentuated by a striking piping detail in black and metallic.

While the Ophelia bag boasts an updated look, the Kelis features embellishments that express luxurious magnetism. The Candice comes with unique interchangeable straps for versatility.

For the gents, it is utilitarian fashion that rules. The range is dedicated to the dynamic and diverse Braun Buffel man and takes inspiration from Stanley Kubrick’s cult classic 2001: A Space Odyssey.

Braun Buffel is also stepping up its game this season with the birth of the new 16-hour bags. They are designed to accommodate everything needed to take a man from day to night, in style.

The 16-hour Harrison backpack for example, is designed with electric blue and topaz leather accents, and features multiple compartments, including a washable-nylon shoe and clothing bag to make organising a breeze.

As it is, the well-loved Delos-R line is now updated with a metallic finish. The Z-Gen, Kirk, Danny and Newman, on the other hand, have been made more lightweight and sleek for 21st-century travellers.

Doris-C tote.
Harrison-56 backpack.
Bully-X folio.


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