Bella Hadid on loving watches and her secret to keeping good time


  • Style
  • Tuesday, 18 Dec 2018

Bella Hadid has been a Tag Heuer ambassador since 2017.

She is pretty much royalty within the modelling industry. The name Bella Hadid, in itself, is able to elicit awe – a testament to how much influence a mere 22-year-old can have among the fashion crowd.

The American runway superstar has walked for the likes of Chanel, Balmain, Dior, Givenchy, Bottega Veneta and more. As it is, her Instagram account boasts a staggering 21 million followers.

Which begs the question – how does Hadid deal with her hectic schedule? Well, it seems that she makes the most of her “me time” whenever possible. Just that for her, it often happens while she is flying.

“Because I travel so much, I usually sleep on a plane and then wake up to go to work. That’s my schedule usually,” reveals Hadid, who was in Kuala Lumpur recently for a Tag Heuer event.

“So I like to take a lot of time on the plane to refresh my skin, listen to my meditation music, sleep, and see whether there’s a little time in the sky where I can have it to myself before I get back down to earth and work.”

Bella Hadid
Bella Hadid surrounded by her adoring fans during her visit to Kuala Lumpur.

Hadid was announced as the face of Tag Heuer in early 2017 – a role that she relishes. She says that she is honoured to stand among the brand’s other ambassadors, which includes big-name actors and athletes.

“My father has always had Tag watches. He was a big lover of watches in general. So I would go into his closet and find all these amazing watches – and a lot of them were Tag,” she notes.

“When they approached me to be one of the ambassadors and do the campaign, it was such a big thing. I think at that time I just wanted to go, ‘Look dad! I got one and it’s mine!’ But really, just a cool experience so far.”

Bella Hadid
The "Bella Hadid Special Edition" is a limited edition watch numbering only 500 pieces.

On her “Don’t Crack Under Pressure” moment (Tag Heuer’s advertising slogan), Hadid points to the time where she had to walk the runway while bleeding into a dress and still not lose her composure.

“I had a lot of stressful situations but I think that time it was also painful. They were about to push me on the runway and my dress broke, and they had to zip it up and they were ripping my skin while doing it,” she states.

Hadid’s favourite Tag Heuer watch is the one that bears her name. The “Link Bella Hadid Special Edition” comes in black ceramic set with diamonds, and bears her signature on the back case.

“It’s classic, beautiful and simple. And it goes with everything. I can wear it during the day and during the night. I don’t change watches. If I love something, I love something,” she concludes.


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