A growing number of people, regardless of gender and age, are investing time and money on beauty products from South Korea. Pictured here is the Sephoras K-beauty makeup collection, launched in partnership with Memebox.
Western cosmetics giants have dominated the beauty industry for a long time, but South Korean brands are increasingly setting new standards of beauty, driven by the worldwide popularity of K-pop.
A growing number of people, regardless of gender and age, are investing time and money on beauty products from South Korea’s cosmetic shops.
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