Goodbye filters! By Terry launches 'instagram-friendly' foundation makeup

  • Style
  • Saturday, 06 Oct 2018

This two-in-one foundation and highlighter is perfect for women on the go.

If you’ve turned to beauty apps and filters to enhance your pictures on social media, you’re not alone. Thousands, if not millions of people, use these sneaky apps to appear more photogenic.

With the popularity of such apps, it seemed like a natural progression for French make-up guru Terry de Gunzburg to introduce By Terry’s Nude-Expert Duo Stick, an all-in-one stick foundation/highlighter to give skin a flawless finish.

By Terry make-up artist and trainer Antonia Basile says de Gunzburg was inspired to create the product after realising people sought help from beauty apps to look Instagram-friendly.

“She observed that women turned to beauty enhancing filters on gadgets to look good. She decided to come up with a product that can help enhance a person to look natural and flattering on any given day,” explains the London-based make-up artist who was in town for the launch.

By Terry
By Terry make-up artist and trainer, Basile, says face illuminators should be one of the must haves in any make-up bag.

By Terry is the brainchild of French make up guru by Terry de Gunzburg. The renowned Parisian once worked as the international marketing and creative director for Yves Saint Laurent and is the person behind YSL’s Touche Eclat, a brush-on concealer.

She launched By Terry in 1998, and has created many firsts including Touche Veloutee, touted as the holy grail of concealers, and Baume de Rose, a nourishing lip balm.

New Innovation

De Gunzburg has added another feather in her cap with Nude-Expert Duo Stick – available at Kens Apothecary outlets – as the first all-in-one foundation highlighter.

Duo Stick products are formulated for all skin types and comes in 10 shades.

“For the five fairest shades, the highlighter features a pearly light glow. For the five darker shades, the highlighter comes in a sunny light gold finish, which creates a radiant balance to match one’s skin tone,” says Basile, adding it took two years to formulate the product.

On one side, the matte foundation delivers seamless coverage with a blurring filter-like finish. On the other side, there’s the highlighter which enhances features and radiates skin tone.

By Terry
By Terry’s Nude-Expert Duo Stick is a foundation and highlighter combined in one product.

The light-weight foundation contains Intensive Mimetic Camouflage Technology that mimics the appearance of flawless skin thanks to “filterlike” correcting prisms and light micro-sensors to reflect the skin’s radiance.

Fine mineral powders melt into the surface of the skin to create a powdery silky veil. Spherical pixel-focus powder pigments blur fine lines and wrinkles, even the skin tone and conceal imperfections with radiance.

The travel-friendly size has been designed to fit into your purse, meaning you can have flawless coverage and a radiant glow all day long, on the go.

It features an integrated blending sponge on one end which allows women to effortlessly blend the product onto the skin. The washable integrated blending sponge can be easily detached from the applicator and cleaned with soapy water or a brush cleanser.

Basile says face illuminators should be one of the must haves in any make-up bag. According to her, it helps your skin to appear dewy in the right places.

“Illuminators add luminosity to women’s best features. It helps to highlight cheekbones, bridge of the nose and even cupid’s bow. Emphasis on the right features can make lips fuller or eyes appear bigger,” explains Antonia, adding important items before make-up application include primer, under eye concealer and CC serum.

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