Melinda Looi designs feature in San Francisco fashion exhibition

The “Contemporary Muslim Fashions” campaign visual featuring a design by Melinda Looi. Photo: Fine Arts Museums of San Francisco

Malaysian fashion designer Melinda Looi is showing at the Fine Arts Museums of San Francisco’s “Contemporary Muslim Fashions” exhibition, running until Jan 6, 2019. Her designs has also made it into the promotional campaign.

The pioneering exhibition will examine how Muslim women have become arbiters of style within and beyond their communities and, in so doing, have drawn attention to the variations and nuances of their daily lives.

It includes everything from haute couture, streetwear, photography, video and social media material from around the world to showcase the many ways that Muslim women define themselves by their dress.

“Contemporary Muslim Fashions”, which is the first major museum exhibition of its kind, hopes to spark a deeper understanding of the women who are part of the second-largest religion in the world.

According to Looi, she is more than honoured to be selected for the exhibition. She believes that it is about time a major museum is exploring Muslim and modest dress codes.

“I applaude the De Young museum, which welcomes 1.7 million visitors annually, for bringing the topic of contemporary muslimah fashion to wider audience and start a global discussion,” Looi told Star2.

One of her looks in the exhibit is the “The Paradise Within”, inspired by Malaysia’s beautiful beaches. The embellishments embodies the richness of corals and jewels of the sea.

“Sunset In Africa”, on the other hand, draws from the magical sunsets of its namesake continent. The richness of colours and fluidity of movement are captured by the weaved silk fabrics in the richest shades of red and green.

"Sunset In Africa".
"The Paradise Within".

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