Wanderlust + Co, the first Malaysian high-street jewellery brand to have made a name for itself around the globe, has recently opened a physical store in the Klang Valley.
It takes the form of a pop-up retail outlet, of which is located within the 1 Utama Shopping Centre, Petaling Jaya. The opening fittingly coincides with the brand’s 8th anniversary.
“We are so excited to be opening our new pop-up concept here in our home country,” stated founder and managing director of Wanderlust + Co, Jenn Low, at the launch recently.
“It’s so surreal to come full circle, creating an offline experience, for our Malaysian #WCOgirlgang. Our goal is to enhance their shopping journey with our omni-channel strategy, breathing ‘life’ into our digital brand experience.”
Wanderlust + Co first began selling its jewellery pieces online in 2010. At that time, Low was still living and working in Melbourne, and ran her business as a one-woman team.
Today, the brand’s operations is based in Bangsar, Kuala Lumpur. It is currently stocked in over 500 stores, predominantly in the USA, UK, and Australia, alongside 26 other countries around the world.
“As our global head office is in KL and being Malaysian myself, this country and what we can offer our local community is especially close to our hearts,” Low commented.
The new retail space is infused with millennial aesthetics, catered for today’s “digital girl”. Visitors are greeted with the brand’s trademark eye catching, yet pleasing medley of pastel hues.
The mixed metal jewellery pieces are displayed across sleek white and marble surfaces. The space is light, airy, yet fun, accented with cascading floral blooms and lush green foliage.
Wanderlust + Co’s personality shines through the small details – from the “You Look Good” and “Beauty Is In All Of Us” mirror decals, their signature #WCOgirlgang neon sign, down to a mint tweed couch for selfies.
The brand is celebrating the special milestone with a special Birthstone Series capsule collection. Inspired by each individual’s unique journey, this latest collection is designed to be gifted and worn with love and wonder.
Each piece features a dreamy constellation setting, finished off with a gem associated with the wearer’s birth month – carrying with it both a special meaning and cosmic flare.
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