To Swarovski, a piece of jewellery is more than just bling

Swarovski wants to offer women the option to pick and choose jewellery that suit their personality best.

These days, a piece of jewellery is not just a fashion accessory. It means so much more to women – an expression of identity, a confidence booster or even a symbol of sentiment and memory.

As Swarovski’s creative director Nathalie Colin puts it: “I wear jewellery that makes me feel more powerful or confident. I like to feel the ‘weight’ of jewellery on myself. That they have a presence.”