Sulwhasoo's new KL outlet offers exclusive Korean beauty products

  • Style
  • Tuesday, 05 Jun 2018

The new Mid Valley Megamall boutique boasts over 600sq ft (55.7sqm) of space and features exclusive holistic products and starter kits for consumers. — Photos: Sulwhasoo

In line with their philosophy of harmony and balance, South Korean luxury brand Sulwhasoo brings its experience of the five senses – sight, touch, scent, sound and taste – to its latest boutique in Mid Valley Megamall, Kuala Lumpur.

This is their second outlet in Malaysia, following their opening at Sunway Pyramid, Selangor. The new store has over 600 sq ft (55.7 sq m) of space featuring exclusive holistic products and starter kits.

“The continuous appeal and demand for quality Korean beauty products is the reason for Sulwhasoo’s success in Malaysia,” said Lau Shin Yee, Brand GM of Sulwhasoo Malaysia.

“With the opening of the Mid Valley Megamall boutique, we aim to provide consumers of all backgrounds access to exclusive holistic products, such as our scent products, body products as well as offering affordable starter kits of our signature product, First Care Activating Serum EX,” she added.

Staying true to its heritage, the design of the Mid Valley standalone depicts different facets of the brand’s values and philosophy, is inspired by the ultimate beauty of plum blossoms.

The Asian Wisdom Zone.

A chandelier shaped like a plum blossom complements the Asian Wisdom Zone, a showcase for Sulwhasoo’s heritage ingredients that are predominantly classic Korean herbal medicines.

Accented with materials reminiscent of traditional Korean paper (or hanji), the shop also conveys Korean beauty and sentiments.

Clients can experience Sulwhasoo’s bestselling signature products, First Care Activating Serum EX and Concentrated Ginseng Renewing Cream EX, at the First Care Zone and Concentrated Ginseng Renewing Zone respectively.

Meanwhile, exclusives at the new location include Sulwhasoo’s scented products from candles to potpourris, the Sulwhasoo Herbal Soap collection and First Care Starter Sets. A limited edition starter set is also available for new customers to find a suitable range for their skin type.

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