Diego Maradona and Pele kick off Hublot's 2018 World Cup campaign

Pele explains how to become a champion in Hublot's 2018 World Cup campaign.

For the 2018 FIFA World Cup, held June 14 to July 15 in Russia, watch brand Hublot has signed up some of the world’s biggest sporting personalities to bring a powerful positive message to fans.

Football legends Diego Maradona and Pele kick off this campaign themed on sport and solidarity, called “How to become a champion!”