In 2015, H&M signed up Olivier Rousteing, creative director of the fashion house Balmain, for its annual collaboration. The campaign starred models Kendall Jenner, Gigi Hadid and Jourdan Dunn.
Fashion brand H&M recently announced a new designer collaboration with Moschino, via the label's creative director, Jeremy Scott. This will be the Swedish clothing giant's 18th collection in partnership with a designer in the best part of 15 years – enough to make the retailer a master in the art. While fashion fans wait to discover the fruit of this latest partnership – due in stores November 8 – here's a look at some of the brand's previous major collaborations.
It all started in 2004, when H&M presented its first major collaboration with a renowned designer – and not just any designer – since the brand hit the ground running with Karl Lagerfeld. The collection launched in November that year, drawing huge crowds of customers to stores, with lines to rival the start of the sales.
Limited time offer:
Just RM5 per month.
