Triumph's Spring/Summer 2018 campaign supports and empowers women

  • Style
  • Tuesday, 17 Apr 2018

The Triaction range offers multiple fits and styles which provide maximum support with exceptional lightness, in order for you to have the freedom to be active. Photo: Kamarul Ariffin/The Star

To help women feel supported Triumph, the German luxury lingerie brand introduced their TogetherWeTriumph campaign alongside their Spring/Summer 2018 collection presentation in Kuala Lumpur. Whether you are a female MMA fighter, film director or pilot, one of the keys to being confident and successful is the support you get – especially from other women.

With this in mind, Triumph introduced their TogetherWeTriumph campaign – which launches globally on April 18 – through an unusual “Empowering Female with Triumph” fashion showcase at the recent 1 Utama Fashion Week. For over 130 years, Triumph has been supporting women through their products, giving women confidence and providing solutions for all shapes and sizes.

“It is no secret that behind every woman is another woman who inspires and helps her, and this is what we want to celebrate. It is also a celebration of our Triumph family. Our employees all over the world are constantly innovating lingerie designs with every woman in mind. Today, this message of female empowerment is incredibly relevant and deserves our support,” says Markus Spiesshofer, Triumph’s managing partner in a press statement.

While the offshore engineer wears a very masculine uniform she can still enjoy her femininity with a supportive lace bra underneath. Photo: The Star/Sandra Low
This architect pairs a red jacket with a Triumph bodysuit tucked into a pair of jeans to remain at the top of the style game. Photo: The Star/Sandra Low

Instead of the usual lingerie presentation, the brand worked with Marie Claire Malaysia’s Fashion and Style director Azza Arif, who has styled celebrities like Alexandra Daddario and Liv Tyler, to showcase the brand’s Spring/Summer 2018 collection with a fresh concept that taps on the brand's TogetherWeTriumph campaign.

To show how different lingerie styles can be worn under various outfits, Azza paired the lingerie pieces with clothing that women wear in their professions. The outfits were diverse, ranging from that of an MMA fighter, film director and pilot, to an offshore engineer, stockbroker and footballer.

A key Triumph Spring/Summer 2018 piece is the Magic Wire Lite, which combines the Magic Wire and Magic Spacer technology in the design. For this piece, Azza points out that it moulds to your shape and is the brand’s lightest bra, which makes it super comfortable to wear in a job where you’re constantly on the move and need a bra that doesn’t restrict.

Triumph worked with Fashion and Style director Azza Arif (right), who has worked with celebrities like Alexandra Daddario and Liv Tyler, to showcase the brand's Spring/Summer 2018 collection of lingerie in a fresh way. Photo: The Star/Kamarul Ariffin
The film director wears Triumphs newest and lightest bra design that combines Magic Wire and . Photo: The Star/Kamarul Ariffin

She paired a skin tone floral bra under a pilot’s uniform to show that lacy, floral bras and bodysuits aren’t just for special occasions. She also picked a camisole and bodysuit for a woman who wants that corporate look with a fitted pencil skirt and jacket.

For women who spend their careers in a uniform in the military, engineering or athletic fields, the Triumph Triaction range offers multiple styles which provide maximum support and lightness, and the freedom to be active.

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