Malgosia Bela is Paul Smith's first female brand ambassador

The new campaign transports the collection to the South of France where neon signs, sandy beaches and the occasional lobster combine in images that capture Paul Smith’s sense of the unexpected.

The eponymous fashion house of British designer Paul Smith recently signed up Malgosia Bela to front its Spring/Summer campaign 2018. The Polish model and actress isÂ

the brand's first female ambassador.