Truthful, trendy Spanish beauty brand 3INA now in Malaysia

3INA keeps its prices affordable as it doesnt spend a lot of money on marketing on expensive models like traditional brands and their ads use regular models and real people. Photo: 3INA

It is marketed as a masstige beauty brand but its first store has just opened at the posh Pavilion Kuala Lumpur mall.

Spanish brand 3INA – pronounced “mee-nah” or pretty woman in Spanish (the figure “3” is an “M” positioned sideways) – was founded by fashion industry veterans Pablo Rivera and Mark Eve, and it’s a cosmetics brand that they plan to change the beauty landscape with.