Purple reign: Make the 2018 Colour of the Year a part of your beauty look


  • Style
  • Thursday, 11 Jan 2018

Want to be ultra trendy this year? Up your beauty game with ultra violet hues because it's the Colour of the Year for 2018. Photo: 123rf.com

We didn’t realise but the 2018 Colour of the Year was already introduced to us in 2017 and it sneaked into the beauty world in an unexpected way.

Purple hues, which have been popular in eyeshadow palettes, was introduced for the first time last year in a bolder shade as a lip colour, and in softer ombre effects on hair.

The Pantone Color Institute – a recognised authority on colours that forecasts global colour trends – has unveiled ultra violet as Colour of the Year for 2018.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, executive director of the Pantone Color Institute on Pantone’s website.

Eiseman added that from exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.

2018 Colour of the Year
Pantone 18-3838 Ultra Violet, a blue-based purple, has been annointed as the Colour of the Year for 2018. Photo: Pantone

Pantone Greenery – the 2017 Colour of the Year – a shade that is refreshing and revitalising, calmed and reconnected us with nature, preparing us for a spirit of creativity and paved the way for 2018’s creative expression and spiritual seeking endeavour.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance according to Pantone. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.

Nuanced and full of emotion, the depth of Pantone 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, Pantone says there has been a mystical or spiritual quality attached to ultra violet. The colour is often associated with mindfulness practices and the use of purple-toned lighting in meditation spaces and other gathering places energises and inspires.

Laurie Pressman, vice president of the Pantone Color Institute says, “The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Pressman told The Associated Press that the shade – very much an optimistic colour – evokes a counterculture flair, originality, ingenuity and visionary thinking. The choice speaks to rebellion rather than royalty and has played out in everything from home and commercial interiors to fashion and the art world.

In the world of beauty, Pantone states that ultra violet becomes spell-binding and steeped in spirituality to create expressive looks.

The complex nature of the colour offers the wearer creativity in applying it in various combinations, blends and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in ultra violet transform the eyes into windows to the cosmos.

On hair, purple shades continue to elevate street styles as a symbol of creative expression, according to Pantone.

So, are you ready to explore your beauty options with this gorgeous hue? Here's some violet inspiration for you.

Sephora Collection Colorful Eyeshadow (Place To Be Purple Shimmer)
Kat Von D Studded Lipstick (Wonderchilde Irisdescent Neon Lilac)
OPI Infinite Shine 2 Lacquer (Endless Purple Pursuit)

Lancome Renergie Nuit Multi-Lift Lifting Firming Anti-Wrinkle Night Cream
Bvlgari Omnia Amethyste EDP
Revlon Ultra HD Metallic Matte Lip Color 710 Lip Dazzle

Turn to Page 2 to learn about the shades of ultra violet that best suit your skin tone.


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