Want Malay traditional wear that looks modern? Check out Poya

Poya strives to combat the perception that traditional is boring.

Almost two decades ago, Sharifah Naemah Khalidza Syed Hassan, or better known as just Poya to her family and friends, noticed an apparent wide gap in the Malay ready-to-wear scene.

One could purchase high-quality, unique modern designs for a hefty price, or get cheaper, mass-made outfits. But there were few brands that offered lasting designs in a variety of well-loved forms.