This scarf label’s latest designs are inspired by Malaysian kuih

  • Style
  • Saturday, 16 Sep 2017

Each design has a different colour palette corresponding to the kuih it is inspired by.

In conjunction with Malaysia Day, Duck Scarves has released limited edition designs that celebrate the country’s diversity. Each is inspired by a different traditional kuih – Seri Muka, Kuih Lapis and Kuih Koci.

Named #TheYummyDuck, the collection features three geometric scarves. They evoke feelings of nostalgia with the colours used, as well as tell a story of the people that make those desserts.

According to founder of The Duck Group, Vivy Yusof, it was created as a fitting tribute to Malaysians who continue to keep their culture and traditions intact through the years.

“I’ve always had a soft spot for stall owners and I tend to stop and buy even when I’m not exactly hungry. They are true hardworking Malaysians whose skills are going to go extinct if we don’t support their businesses.”

Vivy visited several roadside kuih stalls during the design process. As she got to know the traders, they stole her heart with their stories.

Each design has a different colour palette corresponding to the kuih it is inspired by.

A tale to tell

Meet Uncle Lee. He has been plying his trade for the past 42 years, and possibly retiring soon. Makcik Rahmah, on the other hand, has faced challenging experiences. A man even spat out her kuihs in front of her.

Lastly, there is Uncle Peter. Vivy says that he struggles hard every day. She points out that he is only making RM40 a day, and continues to work hard in order for his children to have a better life.

Uncle Lee.
Makcik Rahmah.
Uncle Peter.

Duck Scarves is now giving back to the “keepers” of Malaysia’s traditional kuih. The label is organising a special event, where the full proceeds will be channelled back to the three individuals.

“They have been important fixtures for me during the planning of #TheYummyDuck and even though they are slightly shy and wanted to remain anonymous, they agreed to allow us to share their stories and challenges,” comments Vivy.

The limited edition scarves (available in-store and online) are priced at RM300. Each comes in a uniquely designed hard box and paired with a recipe of its respective Malaysian kuih.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 7
Cxense type: free
User access status: 3

Across The Star Online