Pat McGrath Labs introduces its newest make-up colours at the Coach Fall 2017 ad campaign

  • Style
  • Thursday, 13 Jul 2017

Gomez holds the new Coach Swagger for the Coach Fall 2017 advertising campaign. Photo: Instagram/Coach

She is usually spotted wearing her signature red lip but for this new advertising campaign she’s wearing a gorgeous nude lip colour.

Having been named the face of Coach in the fashion brand’s Fall 2017 advertising campaign, Selena Gomez is portrayed as the Coach girl about to embark on a road trip, with her favourite Coach bag, of course!

The multi-talented singer, actress, producer and philanthropist captures the all-American optimism of Coach in a series of images set in New York City, according to a statement by Coach.

In the campaign, Gomez lounges in the blush-toned-leather interior of a 1976 Plymouth Fury – the vintage car, a recurring reference in Coach campaigns, symbolising the freedom and endless possibility of the open road.

To bring this vision to life, Coach worked with the ultimate team of fashion collaborators with images by Steven Meisel, styling by Karl Templer, creative direction by Fabien Baron, make-up by Pat McGrath and hair by Guido Palau.

“Selena is a rebel and a romantic, a dreamer and a doer who boldly charts her own course,” says Coach creative cirector Stuart Vevers in a press statement. “To me, she speaks to a generation; she connects.”

In the Coach Fall 2017 ad campaign, Gomez wears the newest Pat McGrath Labs lip colour, Lust: Matte Trance Lipstick Shade 1995. Photo: Instagram/Coach
The Pat McGrath Labs newest lipstick, Lust: Matte Trance Lipstick Shade 1995. Photo: Instagram/Pat McGrath Labs

“I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved working with Stuart, I admire his vision and his designs.”

Coinciding with the launch of the fall collection, Coach will reveal three short films dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. Created by Baron & Baron, each video stars Gomez getting ready in a New York City apartment for a night on the town.

To avoid stealing the spotlight from the stars of the campaign – the Coach Swagger and the Edie – make-up guru McGrath applied her newest lip colour, Lust: Matte Trance Lipstick Shade 1995, a warm light nude on Gomez.

This lip colour under Pat McGrath Labs Lust: Matte Trance Lipstick collection is available in nine richly pigmented shades from reds, nudes, browns, violets to burgundys.

Considering how drying matte textured lip colours can be, McGrath ensured that her Lust: Matte Trance lipstick range offers supreme hydration and opulent matte opacity.

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