Women want skincare products that keep skin radiant, youthful and hydrated. To attain these effects, they are willing to fork out a ton of money for miracle creams, including anti-ageing serums, hydrating facial oils, whitening creams and anti-acne formulations.
But skin cell renewal decreases as we age. It causes skin to lose its elasticity and ability to retain moisture. The skin becomes thinner too, enabling UV rays to penetrate deep in the epidermis. It is also susceptible to pigmentation, premature ageing and wrinkles.