5 Malaysian lipstick brands to check out


Betting on lipsticksWant to start a brand? A group of entrepreneurial Malaysians created their own lipstick brand and each tell us how they did it. – Photo: RAYMOND OOI/The Star, Styling: SANDRA LOW/The Star

Nita, RM69

Nita is a cosmetic brand that reflects the Malaysian heritage and it’s the founder’s nickname. Her debut collection includes the Traditional Matte Liquid Lipstick that comes in five colours with names like Kurung, Kebaya, Saree, Cheongsam and Songket.

Founder: Aznita Azman, 26

lipstick

What sparked the idea for your brand?

“I was inspired by my family business in airport travel retail and I’ve always loved makeup.”

Why lipsticks?

“Like any other woman I don’t always have the most confidence. Some days I feel great but others I feel that a lipstick really boosts my mood. When you look good on the outside, it affects how you feel inside.”

What was the most important thing for your brand?

“International brands inspire me so I wanted a makeup line that is of superior quality but affordable. Vitamin E helps my lipsticks to be incredibly smooth and easy to apply, so it’s matte yet moisturising.”

Where is it made and what are the standards?

“It’s proudly made in Malaysia and are hypoallergenic. Customers’ safety is of utmost importance and it has the Ministry of Health Malaysia’s approval.”


Kamelia Mermaid Matte Lip Crème, RM39

lipstick

The Kamelia Mermaid Matte Lip Cream is a non-drying lipstick with a matte finish. It’s long lasting, transfer-free and highly pigmented. It’s also nourishing as it is infused with argan oil, vitamin E oil and shea butter. This lipstick is available in nine shades.

Founder: Kamelia Nisha, 23

What sparked the idea for your brand?

“As a young girl I loved mermaids and lip products, especially lip gloss which I hoard! With Kamelia Cosmetics I hope to inspire women to embrace their ‘inner mermaid’, to never stop being creative, dreaming and having fun through makeup and in life as a whole.

Why lipsticks?

“They are the easiest and fastest way to change your look. For example, a dusty pink hue helps a girl look demure while a vampy red casts an edgy and sexy vibe.”

What was the most important thing for your brand?

“To provide comfortable and hydrating wear despite its matte finish, hence the inclusion of nourishing ingredients.”

Where is it made and what are the standards?

“They are manufactured locally and approved by the Ministry of Health Malaysia. They are also 100% cruelty and paraben-free.”


So.lek, RM39

The So.lek logo was inspired by the old traditional bottle eyeliner that the founders’ late grandmother used. Gincu by So.lek was the first lipstick product launched under the So.lek brand. The lipsticks are named after flowers like Anggerik, Chempaka, Dahlia, Mawar, Seroja and Raya. The brand also has an eyeliner called Celak.

lipstick

Founders: Dahlia Nadirah Juhari, 31 and Luqman Hakim, 25

What sparked the idea for your brand?

“On a trip to New York at the end of 2015, I found that the local pharmacies sold affordable but good quality cosmetics,” says Dahlia.

Why lipsticks?

“I was so inspired by the Kylie Lip Kit success and there were not many local brands doing this. Lipstick is something I mostly wear so that was reason enough for me to start this business.”

What was the most important thing for your brand?

“I wanted a lipstick that is easy to apply and remove as I wanted it to be solat-friendly for Muslim customers. I also wanted it to be non-drying so it has Vitamin E and olive oil.”

Where is it made and what are the standards?

“It is made in Malaysia and it’s cruelty-free. Our manufacturer has GMP status audited by the Health Ministry of Malaysia and our products utilise the ministry’s approved ingredients. We are also in the midst of securing Halal certification.”


Dida, RM45

The brand name Dida is a combination of the founders’ names. The lipstick colours are trendy and the Waterproof Velvet Matte Lip creme comes in a range of 16 shades.

lipstick

Founders: Tengku Chanela Jamidah Ibrahim and Didie Nasir, 30s

What sparked the idea for your brand?

“It was all Didie’s idea to go into cosmetics. We’ve always wanted to start a business together and it came about when she went on a trip to New York and noticed many affordable high quality brands,” says Chanela.

Why lipsticks?

“Because every woman has at least five to 10 lipsticks. It is the easiest to apply, no technique is needed and the fact that women enjoy trying different colours and brands.”

What was the most important thing for your brand?

“Achieving the highest quality of lip colour texture with the right pigmentation.”

Where is it made and what are the standards?

“We manufacture overseas and across Asia. Our manufacturer caters to international brands along with ours, and they have GMP licences that comply with global standards.”


MYJ (Make-up by James), RM45

MYJ Beauty offers eight mineral-based lipsticks and eight lip glosses in 16 colours. Each lightweight lipstick has a built in mirror.

lipstick

Founder: Jameson Juwily, 37

What sparked the idea for your brand?

“I wanted to create original makeup named after the streets and bridges in London. I’m proud to be the first Malaysian to start a lipstick business in Britain.”

Why lipsticks?

“It’s the most obvious makeup item. It doesn’t matter how amazing the makeover is, but without lipstick the face just looks dull. My mum has always said that women should never leave the house without lipstick!”

What was the most important thing for your brand?

“While researching, I learnt that celebrities want high quality mineral ingredients that are safe for the lips along with nice packaging. They are made with mineral and Vitamin E ingredients to keep lips moist.”

Where is it made and what are the standards?

“They are made in Shanghai, China at a factory which produces many international brands. They are tested in laboratory in Britain and approved by the Ministry of Health Malaysia.”

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 18
Cxense type: free
User access status: 3
   

Stories You'll Enjoy