Women are always on the look out for undergarments that provide a great fit for their unique shape. Essentially, it’s all about finding the right support to feel comfortable and confident.
Given the importance of comfort and the perfect fit of your ‘closest supporters’, underwear manufacturer Triumph International has opened its flagship tailoress boutique in specialising in bra fittings and a selection of lingerie for everyday and special occasions.
Located at 1Utama Shopping Centre in Petaling Jaya, Selangor, the 92.9 sq m (1,000sq ft) flagship boutique offers shoppers a chance to experience its new concept and services. The boutique is stitched together to welcome customers to a warm and feminine environment. On its main display cabinet, there’s a vintage sewing machine, threads, needles, scissors, dressmakers mannequin and measuring tapes – the essential items used by tailors.
Bra fitting – as women know - is an art and there isn’t a cookie cutter measuring system to meet women’s needs. A bra can be your best friend or worst enemy, depending on the fit. Common complaints include straps that slice into shoulders, rising back bands and the wrong cup. Article 5 Signs That Your Bra Doesn’t Fit Correctly in www.huffingtonpost.co.uk states that 76% of bra users are wearing the wrong bra, despite constant reminders from the clothing industry to get measured.
Understanding the importance of bra fittings, two trained personnel – Triumph tailoresses – are at hand at the boutique to guide customers, be it a teenager purchasing her first bra to plus size women wanting an uplifting fit.
Sensual without being overtly sexy, the boutique’s realigned look is rooted in craft, and multifaceted to reflect its extensive range of products for various occasions – be it sexy, feminine to informal.
Ladies have the luxury to choose their preferred styles and fit from the variety of collection the boutique carries; including its newly launched Forever Young to shoppers favourites such as Magic Spacer, Magic Wire, Sexy Cushion and Shapewear.
There’s also the couture collection, Essence by Triumph. Embellished with dazzling Swarovski crystals elements over delicate mesh fabric with lovely lace trims; offering beauty, passion and desire that caress your senses. The collection is classically elegant, yet powerfully seductive, set to ignite your senses as the brand celebrates its 130th anniversary.
Triumph International was founded in 1886 by corsetier Johann Gottfried Spiesshofer and merchant Michael Braun. In 130 years, the brand has revolutionised the undergarment industry with many creations.
In the 1960s, there was the Doreen lingerie, made of polyamide with elastane. The 1970s saw the launch of Sloggi wrinkle-free cotton briefs. During the retro period, lingerie was transformed into fashionable outwear worn as bodices and bustiers.
In the 1990s, women were introduced to the bras without seams and push-up bras. The millennium decade saw the cult-following of favourites such as Minimiser, which optically reduce the bust by one cup size, and Soft Secret, a bra for soft and snug fit.
The boutique offers a wide range for ladies to ensure they find the one; right style and fit they desire. Triumph retail stores are authentic and engaging where consumers can breathe in and appreciate the craftsmanship and heritage of the brand.