Astaxanthin obtained from micro-algae - produced by Algaetech International - is used in Astatude. skincare range. Photo: Algaetech International
The skincare industry is big business, more so with women wanting sophisticated products to cater to their demands – organic, whitening, anti-ageing and sensitive skin, all the works really.
Beauty website cosmeticsdesign.com reports that rising consumer income and changing lifestyles are driving the global beauty care industry, forecasted to reach USD$265bil (RM1,080.9bil) next year. If you find that staggering, you’ll be surprised to know that RM50mil was spent at the International Beauty Expo in Kuala Lumpur last year. Talk about boosting sales!
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