The BR 01 was created from a simple yet groundbreaking idea - to turn an aircraft cockpit clock into a wristwatch.
A decade ago, a simple idea gave rise to the BR 01.
Bell & Ross' plan was to turn an aircraft cockpit into the best aviation watch: reliable, functional and easy to read. Since then, Bell & Ross has developed more than 150 models and 50 limited editions of this square watch which has become a platform for creative watchmaking.
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