British label Fred Perry takes on authentic look

The logo is a prominent feature in Fred Perry clothes. Photos: Fred Perry

The Authentic collection from Fred Perry is undeniably British, celebrating the spirit of originality by offering classic products without complication.

For Autumn/Winter 2015, the men’s Authentic collection is as sharp and honest as ever. Inspiration is taken from the Mod subcultures as well as Fred Perry's own archive of classic sportswear.