Ooh! What pretty clothes these are for Hari Raya

For mothers who want something that they can wear with their little girls, the baju kurung modern line come with matching set for daughters. — Ooh

Local traditional ready-to-wear label Ooh! has unveiled its Raya 2015 collection. It offers a balanced mix of contemporary designs using fun pastel hues, with traditional cuts and its signature heavy beading. Crisp and sharp colours, graphic prints and playful sophistication are the brand’s hallmarks.

Having launched three years ago, the brand has experienced steady growth, obtaining feedback from new and existing customers – both online and offline – to further tweak and improve their products. Fabrics, materials and embellishments used are sourced locally and all over the region, and pieces are then designed in Kuala Lumpur.