All white, now: When fashion goes to Wimbledon


  • Style
  • Sunday, 05 Jul 2015

The NikeCourt Flare delivers stability through a lightweight, minimal design. Photo: Nike

Deemed as the oldest and most prestigious tennis tournament, the Wimbledon has long captured our imaginations.

Here’s a look at fashion brands that paid tribute to the tournament and sport.

Dazzling decade for Ralph Lauren

This is Ralph Lauren’s 10th year as the official outfitter of the Wimbledon Championships. The first brand in history to have completely dress all on-court officials, it has released a commemorative lifestyle collection for fans.

The designs range from tailored blazers and collar dress shirts to T-shirts and jumpers, all readily emblazoned with Polo Ralph Lauren’s signature crossed-racquets Wimbledon logo.

Ralph Lauren even teamed up with Vogue to host a Wimbledon Summer Cocktail Party to mark the anniversary. It saw a whole host of celebrities in attendance, with summer cocktails and British-inspired canapés as the order of the night.

Freedom of movement by Under Armour

Sports label Under Armour recruited Andy Murray to front its Wimbledon campaign. The British tennis champion debuted with a custom-made kit and new UA ClutchFit Pursuit footwear for the occasion.

The kit – all-white, of course – is a sleek combination of classic style and innovative performance. Both the AM Raid V-neck T-shirt and AirVent Woven shorts are designed to provide easy ventilation.

Under Armour developed the UA ClutchFit Pursuit tennis shoe hand-in-hand with Murray. Utilising UA ClutchFit technology, the shoe has a flexible feel with locked-in support to accommodate total freedom of movement.

Rado says it's time to impress

Rado’s True Match Point perfectly encapsulates the essence of the tennis sport. Fashioned with white ceramic that is scratch-resistant, it features a monobloc case, flexible three-link bracelet and eye-catching blue hands.

The case back of this automatic timepiece is even engraved with Agnieszka Radwanska’s signature. Radwanska is one of the stars of the women’s game and has been a professional tennis player since 2006.

Ideal to wear when playing a match or, as a spectator enjoying everything a tournament has to offer, it seems very much like the timepiece that all tennis fans must have.

Rado's True Match Point in white ceramic with eye-catching blue hands. Photo: Rado
Rado's True Match Point in white ceramic with eye-catching blue hands. Photo: Rado

Fred Perry's happy feet

Fred Perry is commemorating its founder’s 80th-anniversary Wimbledon win by releasing four footwear styles: The Kendrick, The Reissues Tennis, The Byron, and The Spencer.

Each style has its own distinct look. The Kendrick for example, happens to be the quintessential Fred Perry sneaker. It shines with a gorgeous, sleek look that can take you almost anywhere.

A description of the Kendrick from Fred Perry reads: “In honour of the details that define you. The colour of the stripe. The words that you use. The shoe you always return to.”

Nike is all for Serena

Engineered specifically for tennis powerhouse Serena Williams, the NikeCourt Flare delivers stability through a lightweight, minimal design. Since 2014, the US player has captured three major singles titles in the shoe.

The NikeCourt Flare is now available to consumers. It has a neoprene cuff that connects to an internal bootie, providing a second skin-like fit and promoting natural foot motion.

The shoe’s minimal upper construction utilises layers of composite material that work together to deliver breathability, strength and durability. A drop-in midsole delivers cushioning directly underfoot.

The NikeCourt Flare delivers stability through a lightweight, minimal design. Photo: Nike

 


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