Belif it: New Korean cosmetics brand in Malaysia

Jessica Ji Min Song, Global beauty trainer for Korean skincare brand Belif. Photos: The Star/Raymond Ooi

When once there was limited choice of beauty products in the market, these days beauty brands are jostling for shelf space.

With consumers becoming more savvy in learning what they are putting their money on before they start putting a product on their skin, it’s refreshing that a Korean brand is making things a whole lot easier by listing the facts clearly.