The story of Lacoste is one that tells of a tennis legend. Founder René Lacoste was nicknamed the “Alligator” by fans because of his tenacity in the sport – of which, gave birth to the famous logo.
Lacoste has been “inspired by the court since 1933” and the latest footwear collection illustrates as such. It also takes into consideration modern practicalities, yet retaining fabulous style.
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