Triumph's Magic Wire is soft and supportive

(Left) Bras now feel comfy and light with the Magic Wire innovation says Witting, Triumph International’s head of design.

Joining the wireless mouse, headphones and speaker is the latest in wireless innovation – the wireless bra. Yes, the undergarment that covers, supports and amplifies women’s breasts is losing its most fundamental support, the metal wire.

Triumph’s latest brassiere, the Magic Wire, apparently gives you the support of a wire without the feeling of one. Replacing the metal wire is actually a flexible silicone – a synthetic polymer used in implants, shampoos, contact lenses and kitchenware.