By WILLIAM K.C. KEE
The new Calvin Klein Collection eyewear is luxurious, modern and provocative, fusing minimalism and the latest trends. Inspired by the architectural details of the brand’s ready-to-wear runway collection, a new reverse hinge concept reveals the mechanics behind the frame.
Meanwhile, Lacoste Eyewear features a sporty, modern approach that seamlessly blends timeless trends with a bright colour palette. Nike Vision, on the other hand, sports fit and function based on work with elite athletes to gauge their sport needs, ultimately creating premium performance eyewear.
These were among the many optical brands which participated at the recent Malaysia Optical Fair (MOF) 2015. Held at Kuala Lumpur Convention Centre, MOF served as a platform where trade professionals from all over Malaysia gathered to view the latest collections.
For the first time, Eyewear Creations Group previewed four new brands under Marchon Eyewear Inc: Nike, Lacoste, Chloe and Salvatore Ferragamo. The company is also the sole distributor for popular brands like Calvin Klein Collection, Calvin Klein Platinum and Calvin Klein Jeans.
During MOF, Eyewear Creations hosted an event attended by media members, bloggers and local celebrities including Bernie Chan, actress Siti Saleha and actor-model Evan Siau.
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