Banana Republic has released a limited edition collection with Finnish fashion and design house Marimekko for Summer 2014.
A limited edition capsule collection combines Banana Republic’s modern, American style with some of Marimekko’s most iconic textile designs, offering a spirited line of dresses, separates and accessories for women.
Promising to make its wearer’s summer wardrobe “pop”, the new collection consists of playful pieces in fun and vibrant prints.
Marimekko first made headlines in the United States when Jacqueline Kennedy donned a number of the brand’s iconic printed dresses during the 1960 US presidential campaign.
Today, the Marimekko brand has become world-renowned for its artistic approach to print-making as its team of artists juxtapose cheerful, fresh prints, creating whimsical patterns and textiles that are rich in variation, yet timeless in design.
“We wanted to create a collection that marries Marimekko’s iconic prints with our signature silhouettes with this summer collection. We were inspired by Marimekko founder Armi Ratia’s motto of ‘Stand out from the rest’ and designed a collection of must-have summer standouts.”
The 22-piece collection blends some signature elements from both brands with items that range from an architecturally designed cotton tunic with a plunging neckline to a dramatic full skirt – offering a versatile summer capsule that successfully combines culture with style.
What makes the collection most distinctive is the featured patterns, created by three of Marimekko’s storied designers.
From intriguing landscapes and folk-inspired art, to circular dots that dance in a single file, the prints splash the capsule with bright hues alongside classic black and white as each designer tells a unique story.
“At Marimekko, we are inspired by emotions. Life springs from opposing forces, and the desire to contradict emotions – happy with sad, energetic with relaxed – is what makes our prints so unique,” says Marimekko creative director Minna Kemell-Kutvonen.
“It was a delight to know that Banana Republic found our designs as striking as we do. Each of the iconic prints selected has a wonderful, joyful story – and with Banana Republic, we are excited to continue to bring that joy to countless people around the world.”
The capsule collection is available exclusively at Banana Republic stores in Suria KLCC and The Gardens, Mid Valley City, Kuala Lumpur.