Vacations take on new meaning with the Jonathan Adler Travels With Tumi collaboration.
Tumi lures the jaunty jetsetter with a bold travel collection in collaboration with American potter, designer, and author Jonathan Adler.
Known for his use of geometric patterns and bold colours, the Jonathan Adler Travels With Tumi collection reflects his spirit of irreverent luxury, and is both playful and practical.
In an e-mail interview, the creative designer shares how the idea came about.
“I was at an airport and ran into Tumi CEO Jerome Griffith. He is a fan of my work and I’m a fan of Tumi, so we decided right there that we should collaborate,” said the humorous artist.
Looking at each vibrant piece, it is obvious to see how each exemplifies Adler’s commitment to impeccable craftsmanship and detail.
Apart from exuding a chic spirit for the glamorous eccentric, the 48-year-old shares that the collection certainly has distinctive qualities that will set it apart.
“It’s a cliché but it’s true: what’s on the inside is as important as what’s on the outside. Each piece has a chic striped lining, pockets to keep everything separate, and the enamel zipper pulls are done in the shape of planes,” he described.
Adler’s iconic prints and cheeky sayings land on Tumi’s best-selling styles from both the Voyageur and Vapor collections.
In true Adler fashion, the assortment makes a statement whether rolling through the airport with a bright pink or blue chevron print suitcase, a novel “Are We There Yet?” carry-on case or packing in a “This is Mine” travel bag.
Small travel accessories including packing cubes and travel pouches in playful prints provide simple solutions when packing in last-minute essentials. With a range of wheeled travel cases, duffel bags and travel bags, this collection is bold in colour, pattern and, according to Adler himself, is all around “groovy”.
“I have the Continental Carry-On. It says ‘Are we there yet?’ on it so I don’t have to,” he added.
The Jonathan Adler brand is dedicated to bringing style, craft and joy to one’s life and the Jonathan Adler For Tumi travel collection incorporates each of these qualities. Styles with a purpose are designed to perform, and enhanced with co-branded luggage tags and hardware in the shape of airplane charms, demonstrating a commitment to quality and craft.
“As a creative person, I find travel to be the most inspiring activity on earth. Travel to me is creativity,” said Adler.
“Our collection is full of bright colours and bold patterns. There’s everything from jewellery rolls to large wheeled cases – everything you need for travel. My work is about serious design with a whisper of cheekiness. I’m deadly serious about design; I’m just not that serious about life.”
“Tumi welcomes the opportunity to bring the stylish, modern design and humour that Jonathan Adler is known for and combine it with some of our best-selling travel styles,” said Alan Krantzler, SVP brand management at Tumi.
“Now everyone can have as much fun with their travel ‘wardrobe’ as they do with their home accessories. Jonathan’s attention to detail and exceptional craft is a great marriage with Tumi’s reputation for quality and functional performance. Our consumers love it when we can collaborate with a designer from another industry, and give them something truly unique,” he concluded.
Jonathan Adler Travels With Tumi is available at Tumi stores worldwide. Visit tumi.com for more information.