Yves Saint Laurent to launch new skincare

  • Style
  • Monday, 27 Jan 2014

The luxury label goes beyond colours.

THE French brand has unveiled its latest premium skincare product, a regenerating skin cream named Or Rouge. Or Rouge is the company’s second glycan skin regeneration cream, and the first to harness the power of the expensive ancient spice saffron.

The name, which means “red gold”, comes from the key ingredient, the saffron spice, which is harvested from crocus flowers picked in Morocco’s Atlas Mountains.

The key incredient are glycans, which play a key role in our skin’s ability to regenerate itself but decrease as we grow older.

According to a report in WWD, the company calls the new formulation a “skin renaissance” treatment and has based the product around the “Or Rouge GFC complex,” a combination of the crocin (the glycan harvested from the crocus) and another X-Glycan, which also reportedly stimulates the skin’s capacity for self-renewal.

The product will get its global debut at Harrods in London next month, before appearing in the United States in mid-March. There will then be a wider global roll-out in April, with Chinese customers having to wait until September to get their hands on Or Rouge.

YSL launched its first glycan product, the Forever Youth Liberator, back in 2012. – AFP Relaxnews

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