Watch: Two of our journalists get a taste of the K-beauty experience

For Korean stars, achieving the perfect look all comes down to having the right hair and makeup. Just consider K-pop music videos. A large part of the appeal is visual, with glamorously showy appearances an absolute must.

It is the same in K-dramas. The woman who’s crying over her cheating boyfriend? She has a flawless, made-up face. Or that angsty police officer who’s going through an existential crisis – you might think he visits a hair salon before work everyday.