An immersive experience

  • People
  • Friday, 25 Oct 2019

The crew filming a scene from the immersive film

The world’s renowned cognac producer, Hennessy, brought “The Seven Worlds” of Hennessy X.O to life for fans of the brand and film buffs in Pavilion Kuala Lumpur, through an exhibition in September.

The highlight of the experiential exhibition was an epic short film by legendary director Ridley Scott, to create a platform for connoisseurs to physically immerse themselves in the visualisation to accompany every sip of Hennessy X.O.

Called The Seven Worlds, the interactive experience features seven rooms, to complement each tasting note.

Meant to amplify the idea that “Each drop of Hennessy X.O is an Odyssey,” the exhibition featured a visual journey that explores the seven flavour profiles in a surreal, sensorial and immersive narrative.

Under the iconic filmmaker’s direction, each note evocatively take shape with Scott’s subversive sense of narrative, unique light, and his knack for radical and technical innovation.

One of the world’s foremost directors and producers, Scott is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down, Blade Runner and his film epic Gladiator, which won the Oscar, Golden Globe, and BAFTA Awards for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe.

Legendary director Ridley Scott directs a film for Hennessy.

Scott’s direction for the Hennessy film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comite de Degustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.

Connoisseurs were invited to the exhibition and stood a chance to be invited to an exclusive tasting session for one glass of Hennessy X.O and Hennessy V.S.O.P Sour cocktail.

The cognac was filmed in several different scenes.

The Seven Tasting Notes of Hennessy X.O

Sweet Notes: The palate is warmly embraced by flavours of candied fruit – the faint sweetness of oranges fused with the subtle tartness of apricots.

Rising Heat: The intriguing sensation of an intense, rising heat slowly reveals the complex taste of eaux-de-vie that have patiently aged in oak barrels.

Spicy Edge: A strong spicy note tantalises the palate with a distinct peppery flavor.

Flowing Flame: A wave of warmth grows, crests and then breaks; the mouth is awash with the sensation of an immense roundness. A robust presence, full and voluptuous, is felt.

Chocolate Lull: There is the gradual discovery of something familiar. It is the well-rounded flavour of a rich, dark chocolate. Slightly sweet and silky smooth, it gently caresses the palate.

Wood Crunches: A striking sensation is suddenly felt – the vigorous ebb and flow of oak notes interlaced with vanilla. With their bold and complex taste, they make their powerful presence felt and then vanish.

Infinite Echo: The evanescent oak notes leave a long, omnipresent finish in their wake, echoing the subtleties of each flavour and sensation that has preceded it, as well as the complexity of X.O’s blending and long ageing process.

'The Seven Worlds' immersive experience explores the seven tasting notes of Hennessy X.O.

For more information visit Hennessy’s Facebook page: or Hennessy’s YouTube channel to watch the video.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

An immersive experience


Next In People

7YO twins from Puchong pass piano Grade 8, enter Malaysia Book Of Records
In wealthy Dubai, the poor get free bread from machines
Meet Angela, the 6-year-old Syrian named after Germany's ex-chancellor
South African teens build solar train as power cuts haunt commuters
Few Gen Zers understand climate impact of meat consumption, study shows
Malaysian woman fasts for 1,232 days for religious purposes, eating on alternate days
Helping people to die: Europe leads the way
Death-related careers sparking interest among young people in the US
Fresh, healthy meals: Cooking groups are helping men cope with loss
Malaysian great-grandma sews floor mats from fabric scraps to keep active

Others Also Read