Jack Haldrup is the founder of the subscription soap company called Dr Squatch ,in San Diego, the United States.
When Amazon arrived like Godzilla to the retail world, stomping out brick-and-mortar shops with speedy e-commerce delivery, small businesses suffered the brunt of the damage. But there’s a new wave of savvy entrepreneurs who still compete with the giants of retail – even in saturated markets.
Jack Haldrup, a 31-year-old San Diegan, epitomises this shift to small business 2.0. He makes US$6mil (RM24.8mil) a year selling a product that’s been around since ancient times: plain and simple bar soap. In a retail world dominated by massive players like Procter & Gamble and Unilever, how is there room for yet another soapmaker?
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