The rise of Ri Noor, Shinde Patil's jewellery brand

Shinde Patil holds a ruby slice diamond ring, one of her creations. Photos: TNS

When Shibani Shinde Patil received an email from British Vogue in August telling her that her jewellery would be included in the lauded fashion glossy, she thought it was a joke. She immediately contacted the magazine’s offices in London.

When the Baltimore resident learned that the email was in fact legitimate, she was still in disbelief. “Then I started believing emails,” she said with a laugh.