Swiss blogger Kristina Bazan on the red carpet for the screening of the film The Killing Of A Sacred Deer at the 70th Cannes Film Festival. Photo: AFP
For 70 years, the Cannes film festival has been a key event on any A-lister's calendar. But move over Nicole Kidman, there's a new breed of star in town – social media personalities invited purely on the grounds of their huge Instagram or YouTube followings.
Sharing the red carpet with Kidman and Will Smith at the recent Cannes have been beauty bloggers like 17-year-old Amanda Steele (2.8 million YouTube subscribers) and Swiss Instagrammer Kristina Bazan (2.4 million followers).
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