Did an agency really steal a filmmaker's idea for a commercial?


  • TV Premium
  • Tuesday, 28 Jun 2016

Tan Chui Mui won an award at the International Film Festival Rotterdam in 2007 for her debut feature film Love Conquers All. Photo: The Star

Recently, filmmaker Tan Chui Mui took to Facebook alleging that a popular Petronas advertisement titled Rubber Boy shot by Leo Burnett was originally her idea. She said that the characters and major plots in Rubber Boy were very similar to a story idea she once pitched. She even started the hashtag #LeoBurnettPlagiarism.

The advertising agency recently submitted the commercial for Cannes Lions 2016, which was what prompted Tan to say something about the matter after being quiet all this while. Tan had seen the commercial when it first came out during Chinese New Year. (Read Tan’s detailed chain of events at https://www.facebook.com/notes/tan-chui-mui/a-few-things-about-leoburnettplagiarism/627633590727715).

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