The designer behind the famous Jurassic Park dinosaur silhouette

Chip Kidd still works by hand if his design calls for it – he threw water at one design to get ink to run – but is just as happy to save time and work on a computer if he can. Photo: John Madere/chipkidd.com

Graphic designer Chip Kidd knows people literally judge a book by its cover. For nearly 30 years, he has created designs that lodge in popular memory.

Naked, the 1997 collection of revealing personal essays by American humour writer David Sedaris, got a jacket that could be removed to strip the book down to the bone. Jurassic Park, the 1990 novel by Michael Crichton, was represented by a dinosaur silhouette now symbolic of the four-movie franchise.