Miroslava Duma totters into the Club Suite in the Mandarin Oriental Kuala Lumpur, her diminutive frame held up by towering strappy stilettoes. As a well-known fashion maven, all eyes are on her outfit of the day (OOTD in Instagram-speak). She’s clad in a red and black Chanel tweed jacket that’s casually thrown over her shoulders, skinny black jeans with a black top underneath. Her wavy brown hair tumbles down her shoulders and is just the perfect shade of mocha, while a Chanel clutch resembling a restaurant menu is tucked securely under her arm.
Fresh faced with barely a hint of make-up, she’s immaculately groomed, expertly styled and possesses a studied sophistication, cultivated most possibly during her early days working at Harper’s Bazaar Russia. She looks determined but slightly dazed and who can blame her? She’s just flown in from Moscow and is on a 19-hour whirlwind stopover for the official launch of Buro24/7, a digital fashion website that has lots of (fashionable) tongues wagging.