Critics said influencers are presenting an untrue glamorous view of Pakistan. Photo: AFP PHOTO/Eva zu Beck
They are young, Western, and full of praise for Pakistan. Travel influencers have moved in on the “land of the pure”, but critics warn their rose-tinted filters are irresponsible and sell an inaccurate picture of the conservative, militancy-scarred country.
As security improves, cricketer-turned-prime-minister Imran Khan is keen to promote the nation’s tourism potential, with the government claiming it has eased visa restrictions for many foreign visitors.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
