Marriott International, the world’s largest hotel group, has released new details on its loyalty programme which will be branded under a new name and feature perks like cooking lessons with top chefs, football master classes with star athletes and hikes in Patagonia.
Beginning Feb 13, Marriott Bonvoy replaced current loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest, bringing them together under a single programme for the company’s 120 million members.
Marriott’s portfolio includes brands like W Hotels, Sheraton, Delta, The St Regis, The Ritz-Carlton, Le Meridien and Westin among others.
Members will also have access to 120,000 experiences and activities in 1,000 destinations as part of their points redemption options. Activities include hiking the glaciers of Patagonia, desert treks on camelback in Morocco, and cruising through Vietnam’s floating villages.
Loyalty members can also redeem points and sign up for cooking classes with top chefs like Daniel Boulud and Eric Ripert, or an American football master class with Hall of Fame wide receiver Jerry Rice.
Throughout the coming year, Marriott Bonvoy members will be able to take part in special events planned with partners like the FIA Formula One World Champions, the Oscars, Coachella, Dubai Jazz Festival, Hong Kong Sevens (rugby) and World Golf Championship-Mexico Championship. – AFP Relaxnews