Close-up of nature in an English garden. Incidentally, a bee motif dug up from Chatsworth House’s 1970s archives will go on to represent Gucci Places. Photo: StockSnap
After French fashion house Louis Vuitton, luxury Italian brand Gucci is expanding into travel, with a new app, which will highlight destinations that hold a special connection to the brand. Called Gucci Places, the app is designed for the brand's well-heeled, globe-trotting fans, and those who seek “the unexpected” in travel.
To kick off the launch, the first Gucci Place is Chatsworth House in Derbyshire, England, where the Gucci Cruise 2017 campaign was shot.
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